**Mini blogging is the move.**

(psst, don’t forget to pin this for later!)

This took me 6 years to really learn: getting a little bit of the right people is way easier than getting a lotta bit of the wrong ones.

So this is how to start a mini blog. Because that’s exactly what a mini blog does: it attracts the right people and that’s it.

If you’re a small solo creator, you don’t need to go viral for growth online. You need to attract the right visitors to your website and offers.

1,000 of the right people is better than 10,000 of the wrong ones.

This idea has completely shifted how I blog in 2026. Now, I speak to a small subset of people about a very specific problem. I don’t need as much traffic and decisions about what to make or write about are way easier.

It’s a slower burn (traffic wise) but it’s quicker to monetize and get initial traction.

So if this all sounds good, keep on reading. Let’s start a mini blog!

Table of Contents

What Is A Mini Blog?

A mini blog is a website that attracts a small but hyper-aligned group of readers. It’s optimized for audience quality over audience quantity.

Why Start A Low-Traffic Blog?

Don’t get me wrong, big numbers are exciting and still a great blog goal. But it’s a terrible starting point.

Plus, big traffic doesn’t always mean big cash flow.

There are plenty of examples of big accounts barely scraping by, and tiny ones with six figure+ results.

Here’s why I love the mini blog model:

Your content strategy is suddenly super clear
Connects deeper with a core audience
Builds an evergreen library of content
Creates more aligned specific offers
Supports long-term brand growth
Builds authority and trust quicker
Faster to monetize
Less stressful
More focused
It’s easier

How to Start A Low-Traffic, Cash-Flowing Mini Blog

1. Choose A Problem In A Niche

A mini blog is just a starting point.

The goal? Dial in on a specific audience subset in a specific sub-niche about a specific problem.

You can scale vertically or horizontally after initial traction. For example, scale horizontally by tapping into new, but still adjacent, sub-niches. This is good if you’re a personal brand interested in multi-niche blogging.

Or you can scale horizontally by creating more content and next-step products for your initial audience (this is great for upselling too).

So what does a problem in a niche look like? Let’s use my travel blog as an example. After burning out on trying to reach 50K+ monthly visits, I decided to focus on only travelers planning their trips to Japan.

One clear audience, one clear pain point, one clear solution.

This gave me quicker results, a clear funnel and a clear offer.

Mini blogging leans into the power of niching down (but keep in mind this doesn’t need to be forever either, it’s just a starting point).

2. Create A Cluster of Posts

Once you know the problem you’re targeting (and the audience needing the solution), it’s time to create cluster of high-quality, long-form articles about it.

Even 10-20 posts covering the core questions and concerns is a solid mini blog.

Why? Because we’re not trying to become a publisher with hundreds (or thousands) of articles ranking for super competitive terms.

You just want a collection of aligned blogs targeting buyer-intent keywords, which interlink between each other and build a clear funnel pushing readers towards some core conversion goal.

One you have that infrastructure planned and published, the next biggest bottleneck is distribution——you need to solve the traffic problem.

3. Promote Your Posts

You could go the traditional SEO route, hoping for Google ranking and organic traffic flow. But I’d be careful with this approach——it’s a bit dated and Google is becoming more and more a zero-click search experience.

So where does that leave bloggers? Needing other traffic sources to promote their content.

Personally, I like to use Pinterest for blogging, but you can also use places like Facebook, YouTube (if video is your jam) or classic social media (for a social blogging strategy).

Wherever you go, the key is consistency (I know, boring advice, but it’s important).

For example, Pinterest works but you need to be patient and usually give it at least a few months to get that initial traction.

This is why having a good blogging workflow, mindset and mission is so valuable.

Explore more:
➤ 7 Best Blog Traffic Sources (besides Google)

4. Look for Signals

At this point, you have problem-specific content and initial traffic.

As data comes in, you’ll start getting signals: which blogs and posts are outperforming and which are underperforming.

The idea here is simple: double down on the posts (and pins) that perform the best (get the most outbound clicks and engagement).

5. Create An Offer

Once you have traction and initial signals for which blogs perform best, turn those top-performing posts into a premium offer.

Think, what is the next step the reader would want to take?

For example, in my travel blog example, some of my top-performing posts were about what to pack for Japan and things to do in Tokyo. So I created an itinerary bundle.

You could do this part earlier on, but I like to wait for signal first. It’s basically your audience saying “hey, I care about this thing.”

You can use ChatGPT or Claude to help sift through your data and make sense of it. Share your goals, audience info and website metrics. Then ask for feedback about which posts have the most engagement and the best offer ideas based on your traffic.

6. Optimize + Scale

Your mini blog doesn’t need to stay tiny forever. Over time, you’ll probably want to scale and expand things.

This is exciting——and perfect if you’re multi-passionate like me.

You might even throw money behind your top performing social posts. Whatever the case, the point of a mini blog is to get initial traction as quickly as possible.

And you don’t need 100K visitors to do that.

Want more? Nice. Here’s more.

Featured