I know your type. You don’t fit into a box or have a single title to share at dinner parties. You’re a mixed bag of this and that. Nuanced, layered and tricky to define. I know you…because you’re a multi-passionate creator and so am I.

Like you, I am many things. And the more I let these realms collide, the more interesting and authentic my universe feels.

Multi-passionates create content and brands that feel hyper relatable and very human. Because most people are also nuanced and multi-layered.

And yea, it can feel messy at times, but what you’re building is raw and real.

So I’m writing this post to share my top moves and tips for navigating the multi-creator life.

But keep this mind: you can absolutely do and be more than one thing.

This can even be your greatest strength…

What Is A Multi-Passionate Creator?

The multi-passionate creator is anyone who incorporates or blends various elements from multiple niches or domains into their public work.

Hm, that’s a bit of mouthful.

How about this:

A multi-passionate creator is someone who pursues multiple passions under one personal brand.

Yea, that’s better.

Types of Multi-passionate Creators

This creator takes portions or elements from one niche and uses it in another domain. Or they’ll combine two (or more) niches into one project. For example, I layer art and music in a lot of my work.
This creator will mix two or more domains together so well, they actually end up creating what looks like a single niche (to the casual observer). For example, we could say that web design is a single niche, but actually it’s a combination of technical computer skills, copywriting, typography and art.
This creator works within the same domain but covers multiple sub-categories within that domain. For example, a mainstream pop singer who’s also the lead guitarist in an underground punk band. Or a fashion designer who’s also a fashion blogger. Or the music producer who also has a YouTuber channel teaching other musicians about marketing.
This creator has multiple projects in different domains, but pursues them at the same time. For example, a musician who also runs a travel blog (cough cough, me again lol).
This creator is always exploring and collecting new (or swapping out old) interests, skills and passions. Sometimes it can feel chaotic, but serendipities and connections do happen eventually. And they may not know their core passions yet; often, the more passion stacking you exhibit, the closer you are to the beginning of the creator journey.
This person will stick to one niche for a time being before evolving and changing into a completely new domain. For example, a music producer who get burned out and becomes a lead singer. Often, past skills are carried over and used.
This creator will identify with more than one type of multi-passionate from above (e.g. they have elements of being a passion stacker as well as a cross pollinator).

Perks of Being a Multi-passionate Creator

More authentic
Extremely hard to copy
Build a more holistic brand
You’re instantly more memorable
More interesting and creative work
Easier to stand out and differentiate
Can change focus easily when bored / burned out

Growing a Multi-passionate Brand (my approach and philosophy)

If you explore my homepage, you’ll find my four pillars to multi-passionate creatorship:

Throughlines
Mixtape content
Creative core
Ecosystem

I talk about these concepts (and more) below. But for now, I want to give you a high level overview of my philosophy and approach to building a multi-passionate personal brand.

Make it stand out

The number one thing that’s working for me right now is embracing my full self (***everything*** that shapes my interests, lifestyle and personality).
I thought this would look messy and chaotic, but it’s feeling more real and honest than anything else I’ve done yet.

I’m stacking passions, which makes them feel stronger together than they ever were apart. But like a movie, every passion plays a different role in my brand story.

Some are supporting characters. And others are more like the soundtrack to the story.

This is the foundation of my Creative Core system (which is number 3 below).

So on social media, rather than separating my travel content from my music and art (which I used to do), I now group them all together.

These come out looking more like authentic lifestyle posts that fully reflect who I am (a nomadic artist making music).

“A post may start with me in the studio drawing, before hopping over to a local ramen shop…and then heading out to an art exhibit…all before returning back home to finish that artwork from the beginning.”

Somehow, this style of content creation actually feels easier (probably because it’s more reflective of my actual life).

When you stack and organize your multiple domains with intention, suddenly your content and brand feel more like a cohesive universe that people will want to join.

This social media strategy is another personal system, which I call mixtape content (again, more on that below).

Beyond social media, I do have multiple website domains…but this is for portfolio organization and SEO/LLMO.

Here’s my full multi-passionate ecosystem:

Websites (3 domains)
- Stuudios (advice for multi-creators)
- Jef Quin (travel/lifestyle content)
- Quin Jef (art/music portfolio)
Instagram (1 account)
- Lifestyle posts blending all of my core domains (music and art with a backdrop of travel)
YouTube (1 account…for now)
- Similar to IG lifestyle posts

Of course, you don’t need 3 websites and multiple accounts like me. I just happen to also be passionate about blogging and web design. This setup makes the most sense for my brand goals.

The more I lean into all of my passions, the more inspired I feel. And the more inspired I feel, the more fun I have with this whole thing…which makes content creation feel way more authentic and sustainable.

How to Be a Multi-passionate Creator (6 core tips)

1. Treat Content Like Your Life Mixtape

You are the niche.

This advice might be getting old at this point, but that doesn’t mean it’s wrong (especially for multi-passionates).

So my reframing of this idea is what I call mixtape content.

Mixtape content is the act of sharing all aspects of your life brand. By layering your nuances together, you’re essentially creating a mixtape of highlights from your day-to-day.

This type of content not only works, but feels more authentic (and easier).

2. Build a Storyworld

I like the storyworld model for building a personal brand. But it’s especially good for multi-passionates.

In a storyworld, you’ll find different realms, characters and plot lines all mixing and mingling together. But it works.

So why not borrow this strategy for our own content and brand?

It’s like telling your audience “Welcome to my world…this is how I experience everything.”

People follow you because they’re inspired by what you’re doing and want to join your world, follow your journey or live vicariously through you.

In a world of inauthentic overly-perfect AI slop, sharing your messy multi-passionate vulnerable imperfect life is exactly the thing people are craving.

Share your stories and create your world.

3. Know Your Niche Creative Cores

Your creative cores are the overarching themes about your brand. It’s the stuff you want to be most known for.

But it’s different from a niche, which is a singular domain.

Your creative cores are split into three levels.

Your primary domains are what you want to be most known for. It’s the focus of your portfolio work and the first thing ChatGPT would say about you if someone searched your name.

You may have more than one primary creative core.

For example, my artist persona has two primary cores: music and art.

After that, there are secondary cores. These are supporting domains. For me, these are writing and video.

Finally, we have tertiary cores, which add thematic elements to everything. For me, these are things like fashion, design and the travel lifestyle.

This tertiary level is starting to get into the territory of throughlines.

Explore more:
➤ What’s My Niche? The Multi-passionate Guide

4. Identify Your Throughlines

Throughlines are core themes and elements that connect all of your domains or niches.

This makes everything feel more cohesive.

For me, some of my throughlines are travel, loud editorial designs, a casual tone and deep esoteric topics (especially in my creative work).

So think about your periphery interests and themes that pop up a lot for you. These may be your throughlines.

Here are some places to look for your connecting themes:

Design and aesthetics
Recurring themes
Your tone of voice
Backstory
Lifestyle traits
Your inspirations
Your background
Your personality or vibe

Explore more:
➤ Brand Themes (finding your throughlines)

5. Watch Out for Brand Dilution

When you pursue multiple niches, there’s a slight risk of diluting your brand in each individual niche.

Especially if you’re using multiple domains and accounts with similar naming or content (part of a multibranding strategy).

When you have different accounts or sites with similar names and information/backstories, this can create confusion for crawlers.

I ran into this issue with my own site, which you can read more about in my post on brand dilution.

But here’s the takeaway: avoid overlapping content, backstories and brand keywords—especially if you have more than one social media account or website.

6. Keep A Lean Ecosystem

Your ecosystem is all your accounts, domains, portfolios, emails and creative assets that make up and support your personal brand.

As a multi-passionate, that ecosystem can get pretty complex pretty quickly. But in my experience, less is more (as with everything).

Put another way, you don’t need multiple accounts or platforms to get the job done.

Extra profiles add a lot of weight to your workflows, to-do lists, organization and budget (and makes you more vulnerable to brand dilution, like we talked about).

And minimalism works for a reason. It forces you to focus on the most important things.

It’s like the Pareto Principle: 80% of your results come from just 20% of your efforts.

But the problem for multi-passionates is twofold:

Identifying the most important 20% of tools that move the needle for multiple niches at once
Knowing when to combine niches under one account and when to separate things into different sub-brands

So if you find yourself with a bloated multi-passionate ecosystem, take a step back and try to trim the fat.

Prioritize the must-have tools (needed for your level one core passions) and work backwards from there.

You can always expand later as you grow and get more efficient with your content, messaging and projects.

But you’re already doing more than most (pursuing multiple paths at once), so I say, try to keep things lean.

The Multi-Passionate Creator Survival Guide