Social Blogging Is So Hot Right Now (the creator’s playbook)
I started blogging (seriously) around 2021. And after years of writing and publishing hundreds of posts online, I’ve been expanding into a new way to share ideas.
Social blogging is my new passion. And I think it’ll play a core role in the future of blogging too.
In many ways, it feels more authentic, creative and brand-building. Because posts are social and snackable, it almost feels more like lifestyle scrapbooking (raw, mixtape-y and fun).
With Google updates, AI and changing search behaviors decimated website traffic, social media is another awesome way to share ideas through writing online.
Table of Contents
What’s Social Blogging?
Social blogging is a hybrid content style that mixes traditional writing with the quick and conversational formats of social media posts.
Social blogs can feel more raw, shareable and community-driven.
There’s also more opportunity to share your authentic side (since that’s a core aspect of social media—lifestyle sharing).
You can share your blog-style thoughts within images as well as in the descriptions (which allow for up to 2,200 characters).
Explore more:
➤ Personal Blogging 101
Sooo, Social Blogging vs Social Media?
Social blogging is more than just posting on social media. There’s intention and it blends aspects of traditional blogging.
BUT, there are some key differences. Social blogging:
Is story-driven
Has less focus on SEO
Usually has more engagement
Blends visual with text more evenly
Focuses on community and connection
Tends to be more conversational and emotional
Social blogging is shorter and punchier, designed for engagement and a conversational writing tone.
Explore more:
➤ Blogs, Vlogs + Social Media—Oh My! (how to choose)
Examples of Social Blogging In the Wild
IG carousel posts with text
Posts with long descriptions
Pretty much anything on X
Leveraging social SEO
YouTube community posts
Like I said in the intro, I’ve been using this blogging mindset with a lot of my social media content lately.
Here’s an example of one of my zine-inspired posts, which I treat like mini blogs to share things going on in my life or brand-relevant artistic thoughts:
4 Tips for Social Blogging
Make It Snackable
Social media still has an attention problem. It’s not like long-form content or YouTube, where we’re less like goldfish.
So especially early on as you build out a fanbase, focusing on quick snackable social blogs is the move.
Of course, test some longer posts too. You never know what will work for you. But the consensus (right now) is to focus on shorter posts that capture attention quickly and keep it.
Try Different Styles
Social blogging isn’t a one-size-fits all thing. It’s the same with regular blogging.
There are tons of different templates, vibes, post styles (like listicles vs ultimate guides), writing tones, etcetera to explore.
The more you test different styles, the more you’ll find your own.
My best advice is to follow your instincts. Listen to your intuition and act on spontaneous creative ideas (before your brain and jump in and over-think yourself out of it).
Mix Your Media—Add Layers
Social blogging is more like mixed media in my opinion.
Regular blogging obviously uses images, graphics and visuals, but it still feels formal and word-focused. The social blogging mix, on the other hand, feels more balanced.
I pay almost as much attention to the visual aesthetics or flow as much as the words.
Test Other Formats
Here’s my perspective on social media:
IG is like the visual mixtape of your life. Your public scrapbook.
So if you’re adding more social blog intention to your posts, don’t feel like you need to always do it.
Variety is the spice of (internet) life.
Play around with different formats, themes and styles. My priority with social media (and all content) is to make it as fun and easy as possible.
There’s no reason to be so serious, especially early on as you establish your personal brand.
